Fitzwiliam abandons Bassetti: Art Fund logo just too ugly.


Nina told me that the Fitzwilliam had refused Art Fund cash because they refused to have the art fund logo beside it (it is pretty awful...). I refused to believe it until we found this in the Times:

No logo, no lolly. Cambridge’s Fitzwilliam Museum has rejected a grant of £80,000 from the Art Fund, which gives wads of cash each year to museums and galleries to buy art. But the “tit-for-tat” deal would have meant the museum showing the fund’s newish, pink-and-black heart-shaped logo beside the funded picture. Its refusal has now lost the museum not only that money, but other funding from the V&A and the Museums, Libraries and Archives Council. So, the Fitz’s plan to purchase a £175,000 work has collapsed — at least for now.

Its director, Timothy Potts, quoted in the June edition of The Art Newspaper, takes a splendidly purist view that “logos are the currency of marketing, and this introduces a promotional element into the galleries which we regard as an unacceptable distraction”. Hear, hear, particularly as I have found out that the painting is a 1616 work by Bassetti called Dead Christ Supported by the Virgin and Mary Magdalene. A pink-heart logo would look a tad naff next to a pietà.