iPhone: the future's bright, the future's apple

When Steve Jobs introduced the iPhone in Apple's MacExpo keynote in January my office went mental; a spontaneous centithread moment. But I kind of forgot to look properly - so I was interested to note when I went back and looked at the speech again - that this still looks like an epoch-changing product.
It's going to get hacked apart obviously! Yes the battery life will suck; yes it will scratch, snap, smell funny, burst into flames in peoples hands; GPS?; expandable memory?; and yes - it is just an amalgam of various existing touch screen technology. But what an amalgam, and what marketing, and what design... Basically this little thing is going to change the way we think about phones because if you put it next to anything in Carphone Warehouse it looks like putting the latest Nike's next to a pair of clogs.
I also really like this CBS preview because by the end of it the guys sounds like a 12yr old, he's practically speechless and drooling... "do it again! do it again! make it do the sideways thingy!"
It's going to be interesting to see what happens - because if this works, (i.e. early adopters love it) and Nokia, Blackberry et al don't respond fast... we could have an iPod market happen all over again in telecoms. Sorry Orange: the future's bright, the future's Apple.

PS: re: no exchange functionality for corporate users : Google Apps anyone?