The parody paradox

When do we get proper content online? How does youtube and its many millions of imitators get past the fact that most of their content is bad parody, occasionally good parody and often dull parody or just people setting themselves on fire?

[By millions I mean Google Video, MetaCafe, IFILM, Dailymotion, Angry Alien, ArtistDirect, Blastro, Blennus, Blip.tv, Bofunk, Bolt, Break.com, Castpost, DevilDucky, FindVideos, Free Video Blog, Grinvi, Grouper, LuluTV, Midis.biz, Music.com, MusicVideoCodes.info, MySpace Video Code, PcPlanets, Pixparty, Putfile, REVVER, Sharkle, StreetFire, That Video Site, The One Network, VideoCodes4U, VideoCodesWorld, VideoCodeZone, vidiLife, VIDNET.com, Vimeo, vSocial, Web62.com and ZippyVideos. ]

It seems that we can't get past the paradox of having all the content we want as long as it's a copy of content we've already seen?

Maybe I'm just not browsing enough 320px wide, over-compressed, unwatchable garbage. But one of the most original (if ball-breakingly dull) thing I've seen is the most astonishingly dull sight of some yankee home equity sales suit cashing in on the fact that Norwich Union weren't smart enough to follow "Quote me Happy" through with any online content
http://video.google.com/videosearch?q=quote+me+happy - DO NOT WATCH this - it is death.