Happen to know James Bridle who is a fabulous thinker and designer and writer in London.
He hangs about with those Berg boys as well.
So not really that surprised to discover the awesomely anarchic rorschmap.com
You really need to try it. Deeply disturbing.
And then a sort of similar article in Fast Co: http://goo.gl/eqTqq
"David Hanauer, a Munich-based designer studying at the Karlsruhe Academy of Fine Arts, uses Google Earth to find compelling images. Then, mirroring the layout of a traditional Persian rug, he arranges the images symmetrically around a central point, like a traditional Persian carpet. The subject matter depicted on WorldWide rugs ranges from the clotted urban tracts of Las Vegas to the open expanses of Arctic woodlands."