MUSIC pt1 :: clever cause & effect flash 'pixels' = documentation = pop video :: androp「Bright Siren」@rubbishcorp

And of course it's personalisable... Interesting (am I just too cynical to not be moved by this at all? :( - feels a bit like an excellent & effective proof of concept.) Wish I loved it more. 

FastCo article here: http://www.fastcompany.com/1769198/flash-light-party-s-mind-bending-strobe-an...

via @rubbishcorp