ADVERTS :: NFL - Best Fans on the Planet ads.

Despite not being into ads much I love both these (very different) NFL ads from last year - a reminder that a shift of focus, from the game, to the point of the game, to the user - often makes for a more compelling journey than simply... the game.
[youtube http://www.youtube.com/watch?v=hIrrOKxVXKs?wmode=transparent]

nb the geek component to this one. Layers of engagement.