GEEK :: Aurasma - object tracking non-QR AR for iPhone with multiple media (geo-located). Mental.

So that title basically unpacks as - you point your phone at a thing and it recognises the thing (up to a couple of hundred things) and the phone plays a video or a game on the screen where the thing was... and (most importantly), it just works.

Nice piece here:
http://www.huffingtonpost.com/larry-magid/aurasma-from-autonony-cou_b_846782....