Il etait une fois - Benjamin Lacombe :: exquisite CGI trailer for a pop-up book

[vimeo http://www.vimeo.com/14769206 w=500&h=283]

Now, is it just me or is it completely extraordinary that so much time and effort should go into animating something that could presumably just have been filmed as a physical object? I think the device of the rabbit is rather clever and although it maybe is slightly over-played the whole device is fantastic. I watched it twice...