W+K ‘Boom’ for Nike :: Cool cool campaign, but odd for a country at war, no? IED? BOOM!

I really liked these ads when I was in NY and instantaneously found myself going 'boom!' to almost every situation involving words.... but, deep down... really? Is the States that divorced from reality? They're at war! When things go Boom that's normally a really bad thing... but, hey, whatever, Boom!
http://youtube.com/nike
[youtube http://www.youtube.com/watch?v=AmR4mbN3iZ8?wmode=transparent]

Info: http://www.mediabistro.com/agencyspy/wk-introduces-nike-boom-campaign_b7685