iButterfly :: AR(Augmented Reality) × Motion Sensor × GPS × Coupon = enjoyable

An app that let's you interact with an AR environment (butterflys) and 'catch' them to win points... Ida and Beeker and team showed us this at Dentsu London and it looked really cool. It's simple really - how do you make something geeky and incentive driven into something which is enjoyable to do... "enjoyable" is a much stronger driver for me than almost anything except "time-saving".

http://www.mobileart.jp/ibutterfly_en.html

from site:
"iButterfly" is an entertaining iPhone application using AR, motion sensor, and GPS functions to collect coupons. Through the iButterfly, we will deliver not only coupons but also diverse information and contents as well.