Sienna Family YouTube Channel.

Sienna_family

THis is good use of YouTube by a brand. 

And an awesome spoof Rap video...

Toyota found a comedy director - Jody Hill and made comedies rather than commercials around a classic sitcom family where every mini-episode is based around the family car.

They also made an awesome spoof rap song... 
[youtube http://www.youtube.com/watch?v=ql-N3F1FhW4?wmode=transparent]

Basically it's I'm Tha Bosss meets Modern Family.

Nice subtle use of annotations as well.