HP You On You Project. RIch rich UGC contest on YouTube || www.youtube.com/hp

"Submit a video telling us who you are, but don't show your face." - ask HP in this great, and very rich YouTube contest which does a lot with the platform: www.youtube.com/hp
You can create this video live with your webcam, or upload a little something you made earlier or use stock imagery in what is basically a Premiere Express demo.
And they've got some cool responses too.
Must have been a chore to wade through all the dross (maybe that's why they did it during intern season...)

and why??? well apart from a neat HP brand exercise it appears to be for a laptop with a fancy personalized cover... but who cares.